Wednesday, March 30, 2011

iShot Energy Potion Review


Cost:$2
Cost Per Ounce:$1.00
Active Ingredients:Caffeine, Taurine, B-Vitamins
Taste Rating:8.7
Kick Rating:8.5
Final Judgment Rating:8.6
Energy Drink Ratings Explained

iShot Energy Potion Review:
So looks like we have a relatively new entrant to the Energy Shot Market that hails from across the pond and is from All Day Energy Ltd. So as I have ranted before, more and more shots enter the market, but nothing really distinguishes them from the Original 5-hour Energy Shot or from the countless imitators. However, it appears iShot Energy is marketing both their original energy shot as well as a love potion and iShot Skinny which is marketed as a "slim potion." So right from the start they are trying to expand product appeal. But how will the Original iShot perform in the taste and kick categories?

iShot Energy Potion Review: Taste
Well first off the iShot Original does not mention any hint of flavor at all on the package or on the website - they do offer a acai berry version though. So I was a little intrigued and the fact that the 60 milliliter bottle was quite a bit larger than the 60 milliliter bottle that I am used to. Anyways, the packaging is sleek, the bottle opens quite easily and the first smell coming out was pretty much indistinguishable. The liquid in side did almost seem to be growing bright red and my first sip that went past my lips was actually very pleasant. It was a sweet berry/punch flavor that did seem to be a tad watered down (probably because it has only 15 calories) however; there was really no bitter aftertaste. So overall the taste was quite smooth. Taste Rating - 8.7

iShot Energy Potion Review: Kick
Now I have seen far fewer energy shots hailing from the U.K (it could be because I live in the United States) but to me it seems that the market is still a year or two behind the U.S energy shot market. The first sign to me was that the caffeine content (although decent at 120 milligrams) seemed to lag behind the majority of products offered in the U.S where they typical shot contains 160-200 milligrams of caffeine. Regardless, the other energy ingredients (Taurine, Guarana, Inositol, Glucuronolactone, L-Carnitine ,Siberian Ginseng, Maltodextrin and b-vitamins) in iShot seemed to pull their weight quite well. The kick I received lasted several hours with no resulting crash. Very pleased and one of the better energy shots I have seen come from over seas. Kick Rating - 8.5

iShot Energy Potion Review: Final Judgment
Cool new shot with a sleek bottle, smooth taste, decent kick and competitive price ($2/shot or cheaper in bulk). Overall one of the better energy shots that I have seen come from across the pond. However, I would love for them to offer an "Extra Strength" version for a bit more pick me up. I also look forward to giving their two other potions "Love Potion" and "Slim Potion" a shot. So stay tuned for a review of those two products. In the meantime feel free to leave comments on the taste and kick of this product. Final Judgment - 8.6

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